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The CURA publications library is currently being digitized by the University of Minnesota Digital Conservancy. When the project is complete, the entire CURA publications library will be online and fully searchable. Unfortunately, during this process we are not able to honor individual requests for publications . Additionally, we no longer have physical copies of publications to send out.

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Counting on Everyone: Increasing Participation in the 2010 U.S. Census in Minneapolis.

Kaplan, Margaret.

Minneapolis is a diverse community, with more than 80 languages spoken in the homes of Minneapolis school children. However, due to concerns about privacy and safety, apathy, language barriers, and a lack of awareness in hard-to-count communities, a potential risk existed that this diversity would not be reflected in the 2010 U.S. Census. Through a coordinated Census outreach and engagement effort led by CURA and using the Minneapolis Complete Count Committee as the primary vehicle for outreach, the Census mail-in participation rate for the city of Minneapolis rose from 73% in 2000 to 78% in 2010. This article describes the historical context within which the Minneapolis 2010 Census outreach and engagement efforts were undertaken, the outreach approaches used to achieve the gains in Census participation in the city, and the lessons learned from the experience that may have relevance for future Census outreach campaigns, as well as other community outreach and engagement programs more broadly.

CURA Reporter
Publication date: 
Minneapolis: Center for Urban and Regional Affairs, University of Minnesota.
Funding for the 2010 Census outreach and engagement effort described in this article was provided by the City of Minneapolis and the McKnight Foundation.
41 (1): 20-24
Online availability
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CURA call number: 
Reporter 41 (1)

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