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The CURA publications library is currently being digitized by the University of Minnesota Digital Conservancy. When the project is complete, the entire CURA publications library will be online and fully searchable. Unfortunately, during this process we are not able to honor individual requests for publications . Additionally, we no longer have physical copies of publications to send out.

New publications are digitized daily and the publications catalog on the CURA website is not automatically updated with links to scanned copies, so please search the CURA collection at the Digital Conservancy for the publications you are looking for:

Local Foods Expansion Project Marketing Plan.

Author: 
Leach, Amy.

This marketing plan has been prepared for Farm Market Café, LLC, Onamia Area Farmers’ Market, and the Local Foods Expansion project of Onamia, Minnesota. Increasing the community’s consumption of our locally grown and produced foods is the overall goal of this project. Implementing new marketing strategies is the first step to reach our potential customers and create awareness of our presence. Our specific goals include:

  • Increase Onamia Area Farmers’ Market customers by 300%.
  • Increase Farm Market Café weekly customers by 100%.
  • Increase grocery sales through the All‐Seasons Farmers’ Market by 50%.

This plan proposes several marketing tactics that can be used to reach multiple types of consumers as well as market vendors. We strive to provide consumers with fresh, healthier alternatives that are locally produced so there can be a revolving effect to our area’s commerce. We have found that customers enjoy supporting their neighbors and the local economy. It gives them the opportunity to make a connection with the producer and know exactly where the food is coming from. We have numerous opportunities for exposure and involvement within the community. Utilizing billboards, signage, and resorts are great ways to reach tourists and traveling customers. Being near the school and hospital allows us to get involved with fundraisers, events, and multiple promotions. Developing our online presence and interacting with our followers is an inexpensive way to keep them involved in our business. Finding marketing strategies that are inexpensive and cost effective are key for our small budget. The following proposes such strategies and suggests the outlets that can be utilized.

Publication date: 
2012
Publisher: 
Unpublished
Sponsor: 
Prepared in partnership with Farm Market Café, LLC by the Community Assistantship Program (CAP), which is administered by the Center for Urban and Regional Affairs (CURA) at the University of Minnesota.
Pages: 
23 pp.
Online availability
Download from CURA: 
CURA call number: 
CAP-170